Product Marketing Associate

Job Summary

Responsible for developing and executing marketing strategies to promote the organization’s products and services. This role involves market research, product positioning, campaign management, and collaboration with various teams to ensure successful product launches and sustained market presence.

Job Details

Product Positioning and Messaging:

• Develop clear and compelling product positioning and messaging that differentiates products in the market.
• Create product value propositions and key messaging for different customer segments.
• Ensure consistency of messaging across all marketing channels.
• Liaise with product development, sales, and customer support teams to align marketing efforts with business objectives.
• Provide training and support to the sales team on product features and benefits.
• Gather feedback from sales and customers to refine marketing strategies.

Product Launch and Campaign Management:

• Coordinate product launches, ensuring all marketing and sales materials are prepared.
• Develop go-to-market strategies and launch plans for new products.
• Work with cross-functional teams to ensure successful product introductions.
• Plan and execute integrated marketing campaigns to promote products and services.
• Collaborate with the creative team to develop marketing materials, including brochures, emails, social media posts, and videos.
• Manage campaign budgets and track performance to optimize ROI

Research and Performance Tracking :

• Conduct market research to identify trends, customer needs, and competitive landscape.
• Analyse data to gain insights into customer behaviour and preferences.
• Provide market intelligence to inform product development and marketing strategies.
• Monitor and analyse the performance of marketing campaigns and product sales.
• Generate reports on key performance indicators (KPIs) to assess the effectiveness of marketing strategies.
• Use data insights to refine marketing tactics and improve outcomes.

Requirements

• Bachelor’s degree in marketing, Business, or a related field. MBA is a plus
• Minimum of 5 - 7 years of experience in product marketing or a related role.
• Proven experience in product marketing, preferably in the fintech sector.
• Proven track record of successful product launches and marketing campaigns.
• Strong understanding of marketing principles, market research, and product positioning.
• Proficiency in using marketing tools and platforms (e.g., Google Analytics, CRM systems).

What to Expect in the Hiring Process:

• A preliminary phone call with the recruiter
• Technical interview 
• Assessment
• Interview with Senior members of the team
• Cultural and Behavioural Fit Interview with a member of the Executive team.

Benefits

At Credit Direct Finance Company Limited, we value our employees and strive to provide a comprehensive benefits package that recognizes their contributions and supports their well-being. As part of our commitment to a positive work environment, we offer the following benefits:

Competitive Salary: We offer a competitive salary structure that is commensurate with industry standards and recognizes the skills and experience of our employees.

Quarterly Performance Pay: We recognize and reward exceptional performance. Our quarterly performance pay program allows employees to earn additional compensation based on their individual and team achievements.

Transport Subsidy: We understand the importance of accessible transportation for our employees. To assist with commuting expenses, we provide a transport subsidy to help alleviate the financial burden associated with travel to and from work.

Staff Bus: We offer a convenient and reliable staff bus service for eligible employees, ensuring a comfortable and stress-free commute to the workplace.

Hybrid Work: We believe in providing flexibility and work-life balance. Our hybrid work policy allows eligible employees to work remotely for a certain number of days per week, promoting a healthy work-life integration.

13th Month Salary: As an additional financial benefit, we provide a 13th-month salary to our employees. This extra payment, usually received at the end of the year, serves as a bonus and acknowledges their dedication and commitment throughout the year.

Leave Allowance: We recognize the importance of taking time off for rest and relaxation. In addition to annual leave entitlement, we provide a leave allowance to eligible employees, offering financial support during their vacation time.

Profit Sharing: We believe in sharing our success with our employees. Through our profit-sharing program, eligible employees have the opportunity to receive a share of the company's profits, providing an additional incentive for their dedication and hard work.

These benefits are designed to support our employees' financial well-being, work-life balance, and professional growth. We continuously review and enhance our benefits package to ensure that it remains competitive and aligned with the needs and preferences of our valued employees.

About Company

Credit Direct Finance Company Limited

https://creditdirect.seamlesshiring.com

Credit Direct is the Fintech arm of the FCMB Group.