Lead, Product Growth & Analytics

Job Summary

The Lead for Product Growth and Analytics is a high-impact role focused on using data-driven insights to scale our product ecosystem. You will be responsible for defining growth loops and building the analytical framework necessary to understand user behavior, optimize conversion funnels, and maximize the lifetime value of our credit and embedded finance customers. You would help in driving sustainable user acquisition, retention, and revenue expansion across our digital lending and embedded finance product suites while sitting at the intersection of marketing, data science, product & engineering to identify untapped opportunities and scale them into core business drivers.

Job Details

RESPONSIBILITIES:

1. Growth Strategy & Optimisation

• Conversion Rate Optimization (CRO): Own the end-to-end optimization of the lending funnel, identifying friction points in the KYC and disbursement stages.
• Funnel Optimization: Design and execute A/B tests across the entire user journey (AARRR framework) to reduce drop-offs in the Onboarding, Loan application and other relevant Product Processes.
• Viral Loops: Develop and manage referral programs and incentive structures that turn our existing credit customers into brand advocates.
• Data-Driven Insights: Partner with the data team to build growth dashboards that track North Star metrics and leading indicators of churn.
• Retention & Expansion: Develop cohorts-based strategies to increase repeat borrowing and the adoption of new financial products.
• Testing Framework: Build and manage a rigorous A/B testing roadmap, ensuring every product change is measured against core business KPIs.

2. Product Analytics & Data Governance

• Tracking & Measurement: Define and implement the product event-tracking strategy (using tools like Mixpanel, Amplitude, or Segment) to ensure high-quality data collection.
• Behavioral Analysis: Perform deep-dive analyses on user journeys to uncover the "Aha! moment" that leads to long-term customer loyalty.
• Reporting: Design and maintain automated dashboards for the leadership team that provide real-time visibility into product health and growth velocity.
• MVP Development: Rapidly prototype and launch Pilot programs, gathering lean feedback before full-scale integration into the primary product roadmap.

3. Cross-Functional Alignment

• Data/Engineering Liaison: Work closely with data engineers to ensure our data warehouse effectively supports product-level queries.
• Strategic Planning: Provide the Chief Product Officer with data-backed recommendations for the H1/H2 roadmaps and OKR setting.
• Stakeholder Management: Collaborate with relevant teams to ensure product messaging aligns with growth experiments.

Requirements

•  6+ years in Product Management or Data Analytics, with a proven track record of driving growth in a FinTech or high-volume digital environment.
• Expertise in SQL and data visualization tools (Tableau, PowerBI, or Looker).
• Deep experience with product analytics platforms (Mixpanel, Amplitude, Heap or similar products).
• Understanding of financial modeling and unit economics (LTV, CAC, Churn).
• Analytical Rigor: Ability to translate complex datasets into actionable product requirements.
• Soft Skills: Strong communication skills to present data stories to non-technical stakeholders

What to Expect in the Hiring Process:

• A preliminary phone call with the recruiter
• Technical interview 
• Assessment
• Interview with Senior members of the team
• Cultural and Behavioural Fit Interview with a member of the Executive team.

Benefits

At Credit Direct Finance Company Limited, we value our employees and strive to provide a comprehensive benefits package that recognizes their contributions and supports their well-being. As part of our commitment to a positive work environment, we offer the following benefits:

Competitive Salary: We offer a competitive salary structure that is commensurate with industry standards and recognizes the skills and experience of our employees.

Quarterly Performance Pay: We recognize and reward exceptional performance. Our quarterly performance pay program allows employees to earn additional compensation based on their individual and team achievements.

Transport Subsidy: We understand the importance of accessible transportation for our employees. To assist with commuting expenses, we provide a transport subsidy to help alleviate the financial burden associated with travel to and from work.

Staff Bus: We offer a convenient and reliable staff bus service for eligible employees, ensuring a comfortable and stress-free commute to the workplace.

Hybrid Work: We believe in providing flexibility and work-life balance. Our hybrid work policy allows eligible employees to work remotely for a certain number of days per week, promoting a healthy work-life integration.

13th Month Salary: As an additional financial benefit, we provide a 13th-month salary to our employees. This extra payment, usually received at the end of the year, serves as a bonus and acknowledges their dedication and commitment throughout the year.

Leave Allowance: We recognize the importance of taking time off for rest and relaxation. In addition to annual leave entitlement, we provide a leave allowance to eligible employees, offering financial support during their vacation time.

Profit Sharing: We believe in sharing our success with our employees. Through our profit-sharing program, eligible employees have the opportunity to receive a share of the company's profits, providing an additional incentive for their dedication and hard work.

These benefits are designed to support our employees' financial well-being, work-life balance, and professional growth. We continuously review and enhance our benefits package to ensure that it remains competitive and aligned with the needs and preferences of our valued employees.

About Company

Credit Direct Finance Company Limited

https://creditdirect.seamlesshiring.com

Credit Direct is the Fintech arm of the FCMB Group.